SKYE BANK DROPS ‘HAKUNA MATATA’ CAMPAIGN?

Viewers and indeed observers are wondering what necessitated the stoppage of ‘Hakuna Matata’ (Don’t worry), the new campaign launched within the year.

It has been replaced with “Say Yes’, a very successful campaign (that became an anthem in virtually every home and ring-tone of several phones) that was adopted by the bank post capitalization.

‘Hakuna Matata’ was obviously enjoying wide acceptance until the interruption, that saw the re-emergence of the very old ‘Say Yes’ television commercial.

‘Say Yes’ naturally does not have the steam that it had until it was replaced. No official position has been taken to explain the strategic change or how long the ‘impasse’ to precede a new campaign will last.

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