Guinness Drink IQ campaign commended

As part of its corporate social responsibility, Guiness Plc has embarked on a campaign to help alcohol consumers to drink responsibly to avoid situations induced by over consumption as well as guide to avoid health hazards. This move got the commendation of some communication experts who also consume alcohol.

The campaign is designed to reduce the misuse of alcohol and to make responsible drinking a valued, enjoyable part of life.

Drink IQ is an interactive session on the enjoyment of drinking, to also generate wider discussion and encourage employees to be best brand ambassadors for responsible drinking. About 1,200 employees of Guinness are targeted for the Drink IQ sessions, after which certificates will be awarded.

Here are some tips as highlighted by the Drink IQ team; i. Alternate your drinks with water to stay refreshed. ii. Eating before or whilst drinking slows alcohol absorption. iii. Think about how you’re to get home before you leave home. Grab a cab or designate driver to avoid a crash. iv. Avoid top-ups so you can keep track of your alcohol intake.


Viewers and indeed observers are wondering what necessitated the stoppage of ‘Hakuna Matata’ (Don’t worry), the new campaign launched within the year.

It has been replaced with “Say Yes’, a very successful campaign (that became an anthem in virtually every home and ring-tone of several phones) that was adopted by the bank post capitalization.

‘Hakuna Matata’ was obviously enjoying wide acceptance until the interruption, that saw the re-emergence of the very old ‘Say Yes’ television commercial.

‘Say Yes’ naturally does not have the steam that it had until it was replaced. No official position has been taken to explain the strategic change or how long the ‘impasse’ to precede a new campaign will last.