THE GLO ADVERT YOU NEVER SAW

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Sometime ago, a television commercial for Globacom was conceptualized, modified, adapted and approved. The lead model for advert was no other than, the masked musician, Lagbaja.

Knowing he doesn’t come cheap, Mike Adenuga, chairman of Globacom gave his nod, ready to pay his bill.

At the negotiation table, a fee of N35m was agreed upon by both parties. Subsequently, the recording of the TVC, partly at Lagos Bar Beach was done, with Lagbaja acting out the script. The director and the crew commended him for his professionalism and more.

The TVC was edited and presented to ‘the Guru’ as Adenuga is fondly called. He previewed and made some comments that prevented the TVC from hitting the airwaves as scheduled.

Eventually, the TVC was completely dropped but that did not affect the fees of the models, crews and others involved in the shooting of this TVC.

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STANBIC IBTC BANK AFFIRMS BANKING INDUSTRY’s HIDDEN CHARGES

Have you watched the recent couple eating out at a restaurant television commercial of Stanbic IBTC? The television commercial is quite entertaining what with the embarrassment the couple had to endure at the restaurant. But, in fact, the message of the television commercial is succinct enough; it tells of the hidden charges to services rendered at the restaurant. You only need to translate the message to what obtains in the banking industry and you get the intention and direction of the message. While confirming the pervasiveness of hidden charges in banks credit and services offered to their customers, the StanbicIBTC television commercial message affirms that the bank does not engage in the unsavoury conduct of padding up customers’ charges with undefined hidden charges.