BETWEEN THE LAGOS STATE GOVERNMENT AND AUTO DEALERS

In another bid to foster a better relationship with all facets of the society and the private sector, the Lagos State government has concluded plan to partner with automobile players in the State. This revelation was made by the Commissioner for Transportation, Mr. Bamidele Badejo, through his representative, Director of Dealership Licensing Authority, Lagos, Mr. H. B. Sarumi at the National Automobile Marketing Conference held last week in Lagos.

He also stated that the state government frowns at the spate at which car sales are being displayed on the road walks, advising that dealers should have standard automart to showcase their products. In his words, “Lagos State is not happy seeing car sales on the road walks, but implores our dealers to have an automart through which you could display your cars.”

While answering questions from the participants at the event pertaining to the minimum age of a second hand vehicle permitted on Nigerian roads, Sarumi said the minimum year required of a second hand vehicle is 5years.

“If you will recall that about 7 years ago, most of these cars hardly have MOT. The number of years has been reduced from seven to five years. But Lagos State tries looking at the multipliers effect in buying a second hand cars and spare parts, therefore sensitising the people in order to reduce the number of lives lost due to road unworthiness for such vehicles.”

The Director stated, however, that, “with private partnership, the government wishes to ensure that car sale is streamlined, but should be noted that it is not the intention of the government to put anyone out of business.

And in order to ease the problem of vehicle registration by the dealers, 13 zonal offices have been created by the government in strategic locations around Lagos.”

With a note of warning imploring the public to do what is right and obey all traffic laws, he stated that the issue of traffic management is on the front burner of the state government. He stressed that the current slogan being carried in the ministries is ‘If you see your leader doing his job, then you must do your job’.

The one day event, tagged A Day Out With Auto Legends of Our Time enjoyed the presence of the representatives of notable auto dealers in the Nigerian auto world like Chief Michael Ade. Ojo, Mr. Sanni Dauda, Mr. William Anumudu. Mr. Olusola Dada and Oka Obono were chairman and guest speaker respectively.

NCAM: A DAY OUT WITH AUTO SALES LEGENDS OF OUR TIME IN NIGERIA

Even though there is no business existence without its challenges, there is one particular line of business in this country that takes lots of guts and down to finger pushing to get it off the ground. It is even more stringent due to the saturation of the market, even though some players belief otherwise.

The business of auto dealing is one of the most lucrative businesses that is gaining attention in the Nigeria corporate terrain. Although most auto dealers try engaging in popular brands to boost sales and recuperate the investments in the short run, it still needs the ability of a good marketing team to devise creative strategies in getting even an unwilling customer to order for the whole company!

To this end, a forum on the happenings in the auto world, tagged National Conference on Automobile Marketing, where the legends in auto sales and marketing in Nigeria would be gathered to bare out their minds, and share their success stories with budding and up coming auto marketers.

The one day event, holding at the Golden Gate Restaurant, Ikoyi, Lagos on the 26th of November 2008, will feature a platform to chat with the big shots in the industry, interactive session and a paper lecture titled ‘the Magic of Volume Sales’.

The get together which commands the presence of the likes of Chief Michael Ade Ojo, Chairman, Toyota Nigeria Ltd; Chief Molade Okoya Thomas, Chairman, CFAO Group; Alhaji (Dr.) Sanni Dauda, Chairman, Peugeot Automobile Nig Limited; Chief Williams Anumudu, Chairman, Globe Motors, Dr.(Mrs) Diezani Allison-Madueke and Prof Bamidele Badejo to mention few, is primarily targeted at auto marketers, banks and insurance companies.

With full support from the federal and Lagos state governments, the event promises to be an epoch making one.