Brand, Nation and Truth: The Parable of the Apple

Good people, Great nation is the most generic description for a nation that anyone can imagine! It fails the crucial test of differentiation! It is the equivalent of what we refer to as communal properties. Every nation has a right to make that claim.

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Amagashie, Ufot to speak at Servewell’s workshop on global recession marketing

In a bid to insulate the industry and its practitioners against the current global economic downturn, Servewell, a human resource development and training firm, has concluded plans to hold a one day workshop with the theme – “The Global Recession and Managing Marketing Communications Efficiently.”

According to Ayo Owoborode, chief consultant, ServeWell, also a fellow of…

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