Guinness Drink IQ campaign commended

As part of its corporate social responsibility, Guiness Plc has embarked on a campaign to help alcohol consumers to drink responsibly to avoid situations induced by over consumption as well as guide to avoid health hazards. This move got the commendation of some communication experts who also consume alcohol.

The campaign is designed to reduce the misuse of alcohol and to make responsible drinking a valued, enjoyable part of life.

Drink IQ is an interactive session on the enjoyment of drinking, to also generate wider discussion and encourage employees to be best brand ambassadors for responsible drinking. About 1,200 employees of Guinness are targeted for the Drink IQ sessions, after which certificates will be awarded.

Here are some tips as highlighted by the Drink IQ team; i. Alternate your drinks with water to stay refreshed. ii. Eating before or whilst drinking slows alcohol absorption. iii. Think about how you’re to get home before you leave home. Grab a cab or designate driver to avoid a crash. iv. Avoid top-ups so you can keep track of your alcohol intake.

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